Creating content builds brand awareness, trust in consumers, and makes a more educated customer.
Documenting your expertise delivers a sense of authenticity other marketing can't do.
Documentation is a way of telling a story. Who doesn't love a good story!
Less production cost in content marketing than to market in more old fashion ways.
Control the narrative for your company, let people see you how you want to be seen and remembered.
Have the cameras rolling as often as possible.
Sort the diamonds from the coal
Make native segments for social posting
Listen to what people do and do not like.
Edit based on feedback or make more content.
Learn how to use content marketing on social media platforms.
If you are not podcasting you are missing opportunities.
Free video storage, great community, possible revenue stream.
Blogging, keywords, and SEO are all why you are here now...